Tuesday, 31 January 2012

London Fashion Week Announces Inaugural International Fashion Showcase


The inaugural International Fashion Showcase is set to take place during London Fashion Week, February 2012. 19 embassies and cultural institutes across London will open their doors and display the work of over 80 international emerging designers. The public, together with international press and buyers, will have the opportunity to explore the collections of some of the most innovative, emerging fashion designers from around the world.

Twenty(2)Too by Romanian Designer Mihai Dan Zarug

The first project on which the British Council and the British Fashion Council (BFC) have collaborated, this new showcase is part of the Fashion 2012 Cultural Programme and has been developed to celebrate the year of the Olympics and Paralympics and honour its values of international respect, excellence, equality and friendship. Countries participating in this showcase include Australia, Belgium, Botswana, Caribbean, China, Croatia, Estonia, Italy, Japan, Korea, Netherlands, Nigeria, Philippines, Poland, Romania, Sierra Leone, United States and Uzbekistan.

Each country has been asked to present a selection of emerging designers whom they feel most represents the future of fashion in their region. Sarah Mower, BFC Ambassador for Emerging Talent and Contributing Editor to US Vogue, will chair an advisory panel that will judge each piece of work, with an award given to the country that presents the best emerging fashion talent showcase. This will be announced on Sunday 19 February, during London Fashion Week.

For a full list of events and designers, visit the BFC’s website.

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