The winner of the H&M Design Award 2012 was announced today as Stine Riis, a 28 year old graduate from the London College of Fashion. Riis was revealed as the global winner at a special catwalk show at Stockholm’s Mercedes-Benz Fashion Week, where she presented her winning collection.
Riis wins €50,000 and the chance to have around 15 pieces from her collection sold in selected H&M stores in United Kingdom, Belgium, Denmark, Germany, Sweden and The Netherlands in September. She was chosen by a jury that included fashion designer Christopher Kane, fashion journalists Hilary Alexander and Kristopher Arden Houser, fashion blogger Susie Lau, H&M’s creative advisor Margareta van den Bosch, and H&M’s head of design, Ann-Sofie Johansson.
Riis, who hails from Copenhagen, called her collection ‘Decadence & Decay’, and describes her style as ‘tailored future elegance’. She puts great importance into the creative process and wants the construction of the garments to be part of the design, while also making clothing that is both wearable and covetable.
Meanwhile, the winner of the H&M Design Award People’s Prize went to Anne Bosman. The prize was decided by visitors to the H&M Design Award website, who have been voting for their favourite collection since 27 January, and the award consists of a month’s internship at Christopher Kane’s design studio in London.
For more about the H&M Design Award, visit www.designaward2012.hm.com.