Currently Head of Fashion at the Raffles Design Institute in China, British fashion designer Elliott J. Frieze worked for Michiko Koshino and Qasimi before launching his eponymous debut collection of women’s and men’s wear at London Fashion Week in February 2010. Since then, he has continued to create promising designs under his own ‘Frieze’ label. As Frieze prepares to launch his Autumn/Winter 2012 collection at Shanghai Fashion Week in April, we revisited his designs for the current season.
The Spring/Summer 2012 menswear collection came to the fore after an initial invitation to contribute to the Westfield Style Pasifika International Designer Collection with the challenge of designing a garment using New Zealand Merino wool. Frieze accepted the invitation and, in October 2011, he showed his collection alongside leading fashion designers (such as John Rocha and Yohji Yamamoto) from each of the 19 nations participating in the Rugby World Cup. Frieze’s collection reworked the all-in-one menswear classic for the runway as a garment to be worn both on and off the pitch incorporating sportswear with stylish urban wear.