Wednesday, 25 April 2012

London Olympic Torch Wins Design of the Year 2012

British design studio Barber Osgerby have won the Design of the Year 2012 for their design of the London 2012 Olympic Torch. The overall winner was chosen from 89 entries to claim the winning title. The award, designed by Swarovski, was presented by Anya Hindmarch at the awards ceremony held at the Design Museum in London on 24 April. 

The London 2012 Olympic Torch by Edward Barber and Jay Osgerby.
Photographer Sandro Sodano

The London 2012 Olympic Torch is not only a symbol of the Olympic Games but it also addresses a demanding design brief. The aluminium-made torch will be carried over 8,000 miles and is perforated with 8,000 circular holes, each representing a bearer who will run with the torch. Aside from being decorative, the holes also act to reduce the weight of the torch and prevent heat from the flame being conducted to the bearer’s hand. 

The London 2012 Olympic Torch by Edward Barber and Jay Osgerby.
Photographer Sandro Sodano

Seven category awards were also presented at the ceremony:
  • The Architecture Award went to the London 2012 Velodrome.
  • The Fashion Award went to Issey Miyake 132.5 collection.
  • The Digital Award went to Kinect by Microsoft.
  • The Transport Award went to the redesign of the Emergency Ambulance.
  • The Graphic Award went to Nokia Pure, a font design that can adjust to all languages.
  • The Furniture Category was won by recent RCA graduate Kihyun Kim for his balsa wood 1.3 Chair.

Edward Barber and Jay Osgerby with the London 2012 Olympic Torch
Photographer Luke Hayes
Architecture Winner - London 2012 Velodrome
Hopkins Architects
Fashion Winner - 132 5. ISSEY MIYAKE
Miyake Design Studio
Photographer Hiroshi Iwasaki

Digital Winner - Microsoft Kinect and Kinect SDK
Microsoft Games Studios, Microsoft Research and Xbox

Transport Winner - Re-design for Emergency Ambulance
Helen Hamlyn Centre for Design and Vehicle Design Department, RCA

Graphics Winner - Nokia Pure Font
Dalton Maag

Furniture Winner - 1.3 Chair, Balsa Furniture, Kihyun Kim
Photographer Nicola Tree

The London 2012 Olympic Torch and all other shortlisted designs are currently on show at the Design Museum in London until 4 July 2012.

1 comment:

  1. The Velodrome is fantastic. I like the shape and the use of materials. Very interesting post. Thanks for share.
    Alessandro -


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