Maison Martin Margiela has unveiled its new range of furniture produced by cerruti baleri in the form of the installation ‘Chers Voisins’ (‘Dear Neighbours’) at the Salone del Mobile in Milan. For the display, the Maison created a temporary apartment that blends interior architecture and design in a style inspired by real life, disproportion and trompe-l’oeil.
As visitors enter the space, suspended ‘door rugs’ reveal the rooms apertures. In the dining room, night time reigns with a disco-ball ottoman and ‘bottle lamps’ set on the floor. New ‘parquet’ and ‘tile’ print carpets reveal the kitchen and the bathroom. The living room plays up perspective and dimension with a checkerboard floor and undersized furniture. Mouldings are interrupted and a wallpaper displays X-rayed paintings.
To illustrate an interior day-time environment, a white room is hung with diminishing curtains that echo the asymmetric ‘Telo’ headboard. The ‘Sbilenco’ console and the ‘Lazy’ table accentuate the sense of imbalance and disproportion. Dressed in white jackets, the adjacent dressing room presents the ‘Lolo’ armoury. Guest exit the apartment through the garden decorated with the ‘Groupe’ sofa set and white ‘Emmanuelle’ armchairs. Even the sky over the garden is in trompe l’oeil, bearing Second Empire salon paintings borrowed from the Hotel La Maison Champs- Elysees.
The furniture line by Maison Martin Margiela is one of the company’s 13 lines of products, which also includes clothes and accessories, designed to create a branded lifestyle universe.