Thursday, 5 April 2012

Selfridges Launches ‘Disturbing London’ by Tinie Tempah

London department store Selfridges has launched ‘Disturbing London’, the UK clothes label fronted by musician Tinie Tempah, across its four stores in the UK and online.

 
The brand’s debut collection, conceived in partnership with EMI Music and composed of pieces which Tempah deems ‘urban essentials’, includes graphic print t-shirts and sweatshirts, aviator jackets and chinos. The ‘Disturbing London’ logo depicting a skull wearing a crown also features heavily in the collection’s identity.
 
Tinie Tempah, who was considered ‘Best-Dressed Man’ by British GQ magazine earlier in the year, says of the collection: “I love clothes and this brand expresses my style of street cool culture mixed with high-end fashion.”







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