Wednesday, 6 June 2012

adidas by Stella McCartney First Global Flagship Store

Sportswear label adidas and long-term collaborating designer Stella McCartney have unveiled the first adidas by Stella McCartney stand-alone store on 26 May 2012 in London. The store, designed by APA Architects, is located next to the new Stella McCartney mainline and kid’s store, which opened in April 2012, and is the final addition to the ‘World of Stella’ retail experience in Brompton Cross. 


McCartney was involved in every aspect of the store’s design, material selections and layout, and Italian shop interiors designers Buzzoni produced all store fixtures and consumer elements such as seating, fitting rooms and cash desks. The 800 square-feet space juxtaposes traditional and modern materials in innovative combinations, whereas colour and lightness are explored in the shades and hangings chosen for the walls.


 





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