The closing ceremony for the London 2012 Olympic Games celebrated British fashion industry by featuring British supermodels and singers wearing British fashion designers to the largest ever global audience of British fashion.
Over the course of a year Kim Gavin, creative director of the London 2012 Olympic Games’ closing ceremony, and his team worked together with the British Fashion Council and British Vogue to put British fashion at the heart of the event in the ultimate British fashion catwalk show.
Alexandra Shulman, Editor-in-Chief of British Vogue and Lucinda Chambers, Fashion Director of British Vogue brought together British photographer Nick Knight, British hairdresser Sam McKnight and British make-up artist Val Garland to create ‘Midas Touch’, a portfolio of images of British supermodels wearing exclusive gold outfits specially created by the best of British fashion designers. These images, previewed in the September issue of British Vogue, appeared as giant billboards in the closing ceremony that opened to reveal the models themselves wearing their chosen creations.
To the sound of David Bowie’s song ‘Fashion’, the world saw Naomi Campbell in an Alexander McQueen gold metal embroidered dress with train, Kate Moss in an Alexander McQueen gold sequined full-length dress, Karen Elson in a Burberry gold lace evening dress, Stella Tennant in a Christopher Kane metal mesh and Swarovski crystal trouser suit, Lily Cole in an Erdem gold embroidered and lace cocktail dress, Jourdan Dunn in a white and gold leather dress by Jonathan Saunders and Stephen Jones gold feather headdress, Georgia May Jagger in a Victoria Beckham gold metal fabric cocktail dress, Lily Donaldson in a Vivienne Westwood gold lace gown, and David Gandy in a Paul Smith gold suit and tie.
In addition, the following British singers that performed on the night also wore creations by British fashion designers: Tinie Tempah wore Burberry, the Pet Shop Boys wore Gareth Pugh, and Emeli Sande wore Alexander McQueen.