Thursday, 13 September 2012

Coach Partners with The Sartorialist for Launch of Autumn/Winter 2012 Campaign

Acknowledging the power of street photography and social media (which The Style Examiner featured previously – see HERE), American brand Coach has collaborated with Scott Schuman of The Sartorialist website to celebrate the launch of the new ‘Legacy’ collection of bags for Autumn/Winter 2012

In an ironic approach to legitimate and spontaneous street photography, Coach asked Schuman to shoot a series of lifestyle photographs of his favourite New Yorkers posing while wearing a Coach Legacy’ bag. Despite Schuman’s comment that Coach allowed creative freedom and the undeniable outstanding photographic output of the campaign, The Style Examiner cannot help but feel that the campaign does reveal a twisted dimension to the process of capturing street style in a spontaneous manner.

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