Burberry has today launched ‘The Britain’, the luxury brand’s latest collection of watches for men and women. Designed by Burberry chief creative officer Christopher Bailey, ‘The Britain’ features a rounded octagonal shape with bolts inspired by modern British design and by the iconic Burberry trench coat. The alligator straps are also inspired by the brand’s colour palette including trench, matte black, gunmetal, stainless steel, dark brown and black.
The promotional campaign was photographed in London by Mario Testino under the creative direction of Christopher Bailey, and features actress Gabriella Wilde, musician Rob Pryor and art dealer Harry Scrymgeour.
Photographs courtesy of Burberry