Urban clothing label Superdry and contemporary British tailor Timothy Everest unveiled their collaborative project, a capsule collection for Autumn/Winter 2012, during London Men’s Fashion Week in June 2012. Named 'Sebiro', the collection (launched at the Superdry international flagship store in London’s Regent Street) includes core menswear staples in contemporary slim cuts and made from quality cloths. Designed as a range of separates to mix and match with Superdry’s casual pieces, the collection features suits and jackets devised with four characters in mind: the Super Spy, the Bank Robber, the San Franciscan, and the Country Rebel.
The Super Spy is known for its sleek silhouette: jackets are low-cut, single-breasted, two-buttoned, and feature peak lapels in black luxe sateen, whereas skinny-fit trousers have a buckle and side strap adjusters, razor-sharp creases and a ‘secret pocket’.
The Bank Robber represents the city professional: double-breasted jackets come with peak lapels and four buttons, and trousers are slim. This look comes in Alfred Brown and Grey Pinstripe, and Alfred Brown and Navy Herringbone.
The San Franciscan includes a single-breasted three-button jacket made from heavy unlined wool with fully bound colour inner seams, swelled edge peak lapels, black quilted shoulder patches and stitched edge patch pockets with button-down flaps. It comes in Orbey Black and White Tweed, Orbey Blue Dogtooth, Orbey Grey Herringbone and Orbey Green Herringbone.
The laid-back Country Rebel comprises a relaxed single-breasted five-button jacket with swelled edge peak lapels, three on-the-turn buttons, and patch pockets edge-stitched with feature flaps. This range comes in Orbey Green Tweed and Orbey Dark Grey Herringbone.
The Style Examiner paid a visit to the Superdry flagship store in London and we admit that, despite the whimsical identity of each range based on generic representations of men, we could not but feel impressed with the quality of the fabrics and attention to detail. The Superdry +Timothy Everest partnership certainly deserves to continue as a successful collaboration that will warrant our interest to investigate further.