Saturday, 6 October 2012

Twins for Peace Shoes: Taking Steps towards Solidarity

Ever since the first Twins for Peace shoes were produced in 2009 with the intention to provide simple, elegant and at the same time socially responsible footwear for men and women, the brand has had a significant impact on the quality of life of communities worldwide. 


Born out of an idea by twins Maxime and Alexandre Mussard (whose familial relationship provided the name for the brand), each Twins for Peace collection benefits a different social enterprise or non-governmental organisation in a developing country. Each pair of shoes that is sold in the developed world finances another pair that is offered to a child in financial hardship. This second pair of shoes is tailored to the needs of the children and is produced in the shoe project’s country as a way to stimulate its economy. 


Twins for Peace team: Maxime Mussard, Andrea Krueger, Jordane Crantelle, Louis Felix de Fenoyl, Alexandre Mussard

The profits of the sales of the first 200 pairs of shoes supported the organisation ‘Projeto Alavanca’ and the deprived children of the São Remo favela in São Paulo, Brazil. The following year, children in Mozambique benefitted from a similar shoe project established between Twins for Peace and the Spanish-based charity ‘Cruzada por los Ninos’.

Guided by a basic philosophy instructing individuals to ‘be good, be cool’, Twins for Peace shoes are produced in a family-owned factory in Portugal where high quality work, workers rights and fair salaries are respected. The shoes are crafted with Italian fabric and leather and their packaging is made with 90% recyclable materials. 




At The Style Examiner, we were swiftly drawn to this brand, particularly the Boubou range with its stylish mix of colours. These chic examples of footwear are available on the brand’s website and in select retailers in Austria, Belgium, Brazil, France, Germany, Japan, Russia, Singapore, South Korea, Spain, Sweden, The Netherlands, UK, and the USA.
















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