Friday, 23 November 2012

Club Monaco Embraces Sartorial and Design Heritage

Fashion brand Club Monaco (subsidiary of the global fashion retailer Polo Ralph Lauren) has made a slight detour from its preppy premises to embrace sartorial heritage in a very explicit manner by collaborating with British purveyor of vintage finds Fox & Flyte to curate the windows in its New York 5th Avenue store. The intention was to create a sense of wonder and intrigue during the holiday season in which the customer is invited to enter the attic of a country house, filled with long forgotten treasures. The customer will have the opportunity to experience the displays and discover the world for themselves through hidden cupboards and drawers filled with numerous objects.


The combination of antique objects with more recent finds from the Brimfield Antique Show in Brimfield, Massachusetts, lends to the idea that Fox & Flyte is discovering New York for the first time through timeless pieces of art and artefacts. Mid-century design classics, lighting and vintage posters will be on display at the store’s windows until 31 December 2012 to create a juxtaposition of styles with the intention to ultimately engender a magical environment.





Images courtesy of Club Monaco


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