Thursday, 24 January 2013

H&M Shows at Paris Fashion Week for First Time

In a move that blurs even further the line between mass-produced ready to wear and fashion, multinational brand H&M has announced that it will showcase its Autumn/Winter 2013 collection for the first time during a major fashion week. Presented in a runway show format, the event is scheduled to take place during Paris Fashion Week on 27 February 2013.



Photograph courtesy of H&M



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