Tuesday, 22 January 2013

Vanessa Paradis for Conscious at H&M

H&M has unveiled the first campaign images for its new Conscious range for Spring/Summer 2013, featuring French singer, model and actress Vanessa Paradis wearing pieces that are designed and produced with the intention to be both stylish and sustainable. The full women’s and men’s Conscious at H&M collections (part of H&M’s ongoing commitment to sustainability in fashion by using eco-friendly and recycled materials) will be available in stores worldwide as well as online from the end of March 2013.

 
The campaign coincides with the launch of a Conscious garment collecting action at H&M, whereby customers will be able to bring any unwanted garments from any label to selected stores, and in return for each bag receive an H&M voucher. H&M is the first fashion brand to encourage garment return on this scale, in an effort to prevent clothing from going to landfill.




Photographs courtesy of H&M


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