Friday, 1 February 2013

Fred Perry Celebrates 60 Years in Fashion with Dover Street Market

Sportswear brand Fred Perry is celebrating its 60th anniversary by presenting a special collection of one-off shirts at London multi-brand store Dover Street Market. The installation, especially conceived by set designer Andy Hillman, displays 25 reinterpreted versions of the original 1952 Fred Perry shirt by creatives such as photographers Inez and Vinoodh, painter Horace Panter, graphic designer Neville Brody, fashion designers Walter van Beirendonck and Raf Simons, and London-based fashion labels Sibling and Christopher Raeburn.




Once the installation and the garments come down in London, the garments will tour to Dover Street Market’s outpost in Tokyo and to IT Beijing Market before being auctioned off to raise money for the Amy Winehouse Foundation. In addition to these bespoke polo shirts, London-based designers Simone Rocha, Giles, Christopher Raeburn and JW Anderson produced a series of limited-edition shirts for Fred Perry that will be available for purchase at Dover Street Market.


Fred Perry shirt-turned-dress by Bora Aksu

Fred Perry shirt-turned-dress by Sibling

Fred Perry rabbit by Christopher Raeburn

Fred Perry shirt by Hiroko Taka Hashi

Fred Perry shirt by Asylum

Fred Perry shirt by Geoff McFetridge

Fred Perry shirt by Horace Panter

Fred Perry shirt by Inez and Vinoodh

Fred Perry shirt by Michael Lau

Fred Perry shirt by Neville Brody

Fred Perry shirt by Peter Jensen

Fred Perry shirt by Pierre Debuscherre

Fred Perry shirt by Raf Simons

Fred Perry shirt by David David

Fred Perry shirt by Walter van Beirendonck

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