Neil Barrett Shop-in-Shop by Zaha Hadid Architects

Zaha Hadid Architects have worked with Neil Barrett to design a modular shop-in-shop concept for the fashion designer’s retail spaces in Seoul and Hong Kong. The 16 pieces that form each curved and rotated structure have been carved and moulded to allow for multiple arrangements and adaptations according to specific locations and multiple conditions, developing an original space at every location. Hadid and Barrett are to continue their collaboration on further shop-in-shop concepts in Beijing, Shanghai and Seoul.