Thursday, 20 June 2013

Brioni and Royal College of Art students redesign the Lounge Suit

Italian menswear brand Brioni has announced the winners of a tailoring competition open to students enrolled in the Menswear Fashion programme at the Royal College of Art (RCA) during the 2012/13 academic year. After past competitions reworked the smoking jacket, the travel jacket, the shirt jacket, the overcoat and the blazer (whose winners The Style Examiner covered HERE), this year Brioni and the RCA selected the Lounge Suit

Brioni Award - Dan Prasad

As part of the initiative, the nine Menswear students spent a week at Brioni’s atelier in Abruzzo, Italy, to learn more about manufacturing processes and to work closely with Brioni’s chief master tailor, Angelo Petrucci and improve their skills in the field of tailoring. Once they returned to London, the students were given time to work on their designs. Their final creations were subsequently exhibited at the Brioni flagship store in London and a panel of Brioni senior employees and British fashion writers and academics agreed on the competition winners.

This year, awards were made in three categories: the Brioni Award (for best expression of Brioni excellence) went to Dan Prasad, the Creativity Award (for most creative and innovative design and intricate details) was given to Sungbin Cho and the Tailoring Award (for best combination between principles of tailoring and contemporary fit) was won by Ellen Pedersen.


Creativity Award - Sungbin Cho

Tailoring Award - Ellen Pedersen

Photographs courtesy of Brioni

No comments:

Post a Comment

Note: only a member of this blog may post a comment.