Following on the ethos of the Arcadia clothing group, Topshop and Topman have always been praised for their democratic intention to bring good fashion design to the masses. In this sense, Topman Design’s Spring/Summer 2014 collection, unveiled during London Collections: Men on 16 June 2013, did not fail to acquiesce to this principle. Channelling a twenty-first century suave urban cowboy whose daily existence meanders between bohemian circles and sophisticated milieus, the collection featured black wide-cut pleated trousers in every single look and a range of embroidered shirts and bomber jackets accentuated by touches of gold and silver in belts and shoes.
There is no doubt that Topman Design’s Spring/Summer 2014 floral embroideries and fusion of sportswear with evening wear will become ubiquitous in photographic fashion editorials and, once they hit the stores, will be popular with style-conscious male consumers. However, one cannot help but feel that this is a collection that fails to explore the manifold creative dimensions that Topman Design has proved that it can offer. Furthermore, were most of the shimmering garments to be made from silk, silk-mix or satin fabrics the collection could have an enriching dimension to it; but with mass production dictating a predominance of polyester, it is hard not to expect that the quality and feel of the clothes may be compromised.
Overall, this felt like a somewhat conceptually safe collection that will certainly prove to be sought-after and profitable. Whether it is to be filed in Topman Design’s archive under the section for the brand’s most creatively successful offerings will be a debatable point.
Photographs courtesy of Topman Design