Wednesday, 31 July 2013

Clarks autumn/winter 2013 men’s shoes: embracing the heritage of footwear

Over the last few weeks, anyone who has paid a visit to a Clarks store must have realised that the British footwear brand has been making its autumn/winter 2013 men's collection available in a piecemeal fashion. As summer days start becoming shorter, Clarks’ predominant trends for next season have been slowly emerging to reveal an embrace of the heritage of style, with a particular emphasis on the Edwardian era and the 1990s grunge subculture.

For the impending colder months, Clarks has fused a nostalgic appreciation for a bygone sense of masculine style with contemporary colours, materials, details and the realm of sportswear in brogues, lace-ups, buckled and strapped shoes that feature a colour palette of classic black, rich browns and burgundy. Reinterpreted styles from the brand’s archives incorporate modern details such as fabric and colour-pop laces in a varied collection of shoes and boots that, in spite of a cautious reliance on traditional designs, will most certainly appeal to many male consumers.


Founded in 1825 by Cyrus and James Clark in the town of Street in Somerset, England, after the brothers realised that they could make slippers from the off-cuts of their sheepskin rug business, Clarks has grown to become a global business with its shoes (which are sold in around 1,000 stores in 160 countries) generating a turnover of £1.3 billion.












Images courtesy of Clarks

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