Wednesday, 11 September 2013

Margaret Howell inaugurates new MHL store in London

Following the opening in 2011 of the first MHL store in the UK (located in East London on Old Nichol Street, Shoreditch) fashion designer Margaret Howell has inaugurated a second MHL shop in the London neighbourhood of Marylebone. Designed by William Russell (from Pentagram Design) who has been responsible for the design direction of all Margaret Howell stores worldwide, the interiors of the new 47.5 square metre retail space in New Cavendish Street reflect those used in the existing 10 MHL retail spaces in Japan as well as in the Shoreditch shop.




The Marylebone store retains the original parquet flooring and wooden shop front and adds new birch wood shelving and stainless steel fittings. Lighting plays a big part in the interior design of the new store, including a bespoke lighting track throughout the space and lighting surrounds in the fitting room mirrors.

The MHL range by Margaret Howell is inspired by the informal, comfortable and youthful qualities of utilitarian clothing used for work, sports and school activities. Garments are produced using specialist natural fabrics and manufacturing processes that pay attention to finish and detail and include reinterpreted classics such as worker jackets, track pants and plimsoll shoes.







Photographs courtesy of Margaret Howell


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