Sunday, 10 November 2013
KM20, Moscow: a concept store that delivers emotionally intelligent style
On a recent visit to Moscow to attend the Spring/Summer 2014 edition of Mercedes-Benz Fashion Week Russia, I took some time to explore what the city had to offer in terms of fashion retail. With an impressive number of stores that address the needs and tastes of consumers from diverse economic ranges, the Russian capital sartorial market certainly justifies the commonplace maxim of being the kind of metropolis that has something to offer for everyone. However, the store that caught my attention was Kuznetsky Most 20 (or KM20), a concept store that has been providing Muscovites with an intelligently curated and diverse selection of Russian and international brands since it was inaugurated in September 2009.
Containing a cafe, news counter, an art gallery and relaxation areas in addition to selling design objects, lines of ready-to-wear, accessories and footwear, KM20 defines itself as a store that is “confident and knowledgeable in its selection [of] the most interesting fads”. This is achieved not only by combining products from established and emerging designers, but also by developing collaborative projects and limited-edition collections. KM20’s eclectic and passionate approach to selecting products allied to a friendly service and intimate decor makes it one of the most interesting shops I have ever visited anywhere in the world and one that I do not hesitate to recommend to anyone passing through Moscow.
Photographs © João Paulo Nunes / The Style Examiner