Wednesday, 18 December 2013

Viktor & Rolf inaugurate Paris flagship store

Dutch designer duo Viktor Horsting and Rolf Snoeren unveiled their first boutique in Paris in early December 2013 to coincide with the twentieth anniversary of their label Viktor & Rolf. Designed by French studio Architecture & Associés, the store was inspired by postmodernist architecture as evident in the synthesis of neo-classicist, modernist, avant-garde and post-industrial motifs.

Viktor Horsting and Rolf Snoeren of Viktor & Rolf

The interior of the boutique features monochromatic walls covered in grey felt that, combined with shadows hidden in arches, niches and recesses, create an intimate atmosphere and draws attention to the fashion creations rather than the space. In addition, the dark colour and material of the grey felt also channels Viktor & Rolf’s key stylistic themes, such as sophistication, insubordination and elegance.

The store, located on Rue Saint-Honoré and close to Place Vendôme, stocks the brand’s men and women’s ready-to-wear lines, accessories, footwear and fragrances across 650 square metres distributed over two floors.

Photographs courtesy of Viktor & Rolf

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