A graduate of Central Saint Martins College of Art & Design, Craig Green has been an example of success that certainly deserves recognition for the future. In his short career, he has collaborated with brands including Bally of Switzerland, Grenson and Adidas, and his collections have been bought by prestigious stores in London, Milan, New York and Tokyo such as Dover Street Market, 10 Corso Como, and Other Store. In 2013, he was nominated for the Design Museum’s Design of the Year Award (alongside Prada, Louis Vuitton and Commes des Garçons) and for a British Fashion Award (in the Emerging Designer Menswear category).
In addition, and rather whimsically, for his last appearance as part of the current cohort of MAN beneficiaries, Green opted to display his creations to the sounds of the quintessential 1980s pop ballads ‘Listen to your Heart’ by Roxette and Madonna’s ‘Live to Tell’. Either as a thank-you and goodbye gesture indicating the importance of the support of Fashion East and the belief in self-reliance, or just for pure fun and personal predilection for such melodies, the choice of such songs to accompany a confident collection only confirmed that Green’s passionate talent is here to stay and should be cherished. To the cynics who single-mindedly (and rather obtusely) misunderstood his previous creations by focusing on their styling rather than on the looks and garments themselves, the glimpse of the romantic undertones in his Autumn/Winter 2014 menswear collection closed Craig Green’s reign at MAN with a demonstration of tremendous creative talent that deserves not to be dismissed.
Photographs by catwalking.com, courtesy of Fashion East / Craig Green