Monday, 24 February 2014

Rahul Mishra wins Woolmark Prize

Rahul Mishra was announced the winner of the 2013/2014 International Woolmark Prize (IWP) at an event held on 21 February 2014 at the Triennale Museum in Milan.

Rahul Mishra and his award-winning designs (photograph courtesy of Woolmark)



Mishra, who represented India and the Middle East in the competition, was chosen by a judging panel that included Angelica Cheung (editor-at-large, Vogue China), Colette Garnsey (director, Australian Wool Innovation), Franca Sozzani (editor-in-chief of Vogue Italia, L’Uomo Vogue Italia and Vogue.it, and editorial director of Condé Nast Italia), Frida Giannini (creative director, Gucci), Tim Blanks (editor-at-large, Style.com), Alexa Chung (model and fashion commentator), and Colin McDowell (mentor to the designers), for a collection that revealed strong craftsmanship and proficient knowledge of techniques.

According to the judges, Mishra’s winning collection displayed progressive graphic hand embroidery with Merino wool yarn on jackets, dresses and pants, with the graphic designs stemming from an eight-petal lotus to morph into complex structures. Speaking of his collection’s concept, Mishra said that “the lotus is really pristine, there are no thorns, and just like a wool fibre a lotus cannot get polluted. There is a saying which is ‘like a lotus, I rise out of mud and water and stand above the water and remain unsoiled’ and this is what inspired me.”

One of Rahul Mishra award-winning designs (photograph courtesy of Woolmark)



The judges were impressed by Mishra’s focus on process, which he went on to describe: “I always think of the three Es when I start to create a collection: environment, employment and empowerment, and if you can think about all these things then your product will be perfect. My product will go through evolution – it will change and get better, but philosophy should always remain constant.”

The award includes a AUD$100,000 prize money and the opportunity for the winner’s designs to be stocked from August 2014 in high-profile international retailers such as Harvey Nichols, Saks Fifth Avenue, 10 Corso Como, Joyce, David Jones, Colette and mytheresa.com. 

For more information on the Woolmark Prize visit www.merino.com.


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