Friday, 28 February 2014
Richard James new London flagship store
London men’s tailor and fashion designer Richard James has inaugurated his new flagship store in the British capital. Designed by Andy Martin Architects, the new Richard James boutique is the largest retail space on Savile Row, London’s historical epicentre of tailoring and menswear.
To separate the main areas of operation of the brand, ‘Seasonal’ and ‘Classic’, the architects used a large translucent screen that is capable of changing colour. Throughout the store, the design mirrors Richard James’s innovative approach to menswear by incorporating simple and yet quirky features, and by evidencing a focus on using new materials to create a timeless aesthetic.
Photographs courtesy of Andy Martin Architects