Wednesday, 5 March 2014

De Fursac Spring/Summer 2014 menswear campaign

French menswear brand De Fursac has unveiled the promotional images for its Spring/Summer 2014  collection. Featuring the brand’s favoured model Clément Chabernaud photographed by Jamie Hawkesworth, the campaign was inspired by the masculine suave mood of the Nouvelle Vague as portrayed by Jean Luc Godard in the film Le Mépris. Taking the iconic film’s location of the Villa Malaparte in Capri, the campaign evokes the unique period during the 1960s when the male intelligentsia embraced art, style and fashion to conjure a sense of timeless elegance for the contemporary man.

Photographs courtesy of De Fursac

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