Sunday, 13 April 2014

H&M partners with Alexander Wang for next design collaboration

Swedish clothing retailer H&M announced at an event during the Coachella Music Festival on 12 April 2014 that their next designer collaboration will be with Alexander Wang. Featuring apparel and accessories for women and men, the Alexander Wang x H&M collection will become available in 250 H&M stores worldwide and online from 6 November 2014.

H&M’s creative advisor Margareta van den Bosch and Alexander Wang

Since 2004, H&M has developed collaborations with designers, brands and individuals involved in the fashion world to create limited-edition collections and promotional campaigns. Over the years, H&M has worked with Karl Lagerfeld, Stella McCartney, Roberto Cavalli, Jimmy Choo, Lanvin, Versace, and Isabel Marant (to name a few) but the partnership with Alexander Wang will be the first with an American designer.

No comments:

Post a Comment