Monday, 6 October 2014

Victoria Beckham opens first store in London

Fashion designer Victoria Beckham has commissioned London-based architect Farshid Moussavi to design her inaugural world flagship store. Occupying 560 square metres of a three-storey Georgian building located at 36 Dover Street in London’s Mayfair neighbourhood, the interiors of the minimalist retail space relies on the neutrality of abundant concrete, glass and steel, and on a notable absence of mannequins in order to direct the visitor’s gaze towards Beckham’s own creations.













Photographs courtesy of Victoria Beckham


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